Then and Now: 245 Carlaw Ave

This photo was taken in 1917.

Then:

This factory was built in 1907. It was the home of the Wrigley Gum Factory.

The Industrial Revolution had brought steel, plate glass, and mass-produced components. These enabled a world of bold structural frames, with clean lines and plain or shiny surfaces. In the early stages, a popular motto was “decoration is a crime”.

The side view of this building is completely unadorned. The front of the building however, does show case a repeated geometric motif between the windows.

Now:

The company moved the manufacturing operations to Leslie and Eglinton, and in 1998 Atria developed the building into residential lofts. 245 Carlaw Ave is now home of the Wrigley Lofts.

The building has been preserved wonderfully and residents can enjoy all the characteristics a hard loft has to offer from 14 foot ceilings, exposed brick and wood beams, concrete floors, large fluted columns and floor to ceiling warehouse windows.

For those who can afford loft living (a 1 bedroom, 1 bathroom unit sold in March 2012 for $499,000), the space is filled with inspiration. William Wrigley Jr. founded Wrigley at the age of 29, with only $32 in his pocket. He started out as a soap salesman. He offered merchants two packs of gum as a thank you. When the gum proved to be more popular, he made it his focus.

The company was acquired by Mars Inc in 2008 for $23 billion.

 

“Go confidently in the direction of your dreams. Live the life you have imagined.” - Henry David Thoreau.

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